The Rise and Fall of Kodak

This chapter examines the impact of the pandemic on the tech industry, drawing parallels with Kodak's historical journey from innovation during the Depression to its eventual decline due to failure in adapting to digital photography. It highlights the competitive dynamics between Kodak and Fujifilm, emphasizing how market adaptation and innovation are crucial for survival. The narrative concludes with Kodak's missed opportunities and strategic blunders that led to its bankruptcy in 2012.