4min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Noam Segal, PhD - When Good Democratisation Goes Bad

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

How to Tell a Good Research Story

"Soft skills are foundational skills and they are skills that so many people are missing," he says. "Stories are the reason we're not dead because we told each other stories about you know there's a lion over there don't go don't go there" The type of stories we tell has definitely changed in recent years, but our brains still crave story according to Dr Richard Branson. What makes a good research story or a good story whenever you need to influence someone's decision-making? How is that best to be told? We have resorted to things like the TLDR for corporate executive storytelling - it doesn't work!

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