S22E1 - Account-based marketing
unbillable hours - a podcast about better professional services marketing
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The Importance of Understanding Your Most Profitable Segments
In consulting, you have we literally call them seller doers, right? The consultants are selling it, but also do the work. You need to look at your total CRM and see how you can divide them in a way that makes sense. And then take from that co-fication criteria, which is the first step of your ICP. So if you found your best customers, go through every kind of touchpoint that you had with them.
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