Why Mega Gigs Matter Economically

What were the biggest stories in music this year?  No, not the releases or the hype cycles but the forces reshaping how music is made, played, toured, and valued.

In Part 1 of Drowned in Sound’s Stories of the Year, Sean Adams and Emma Wilkes count down stories #5 and #4, starting with a contradiction that defined 2025: record-breaking mega-gigs and billion-pound industry headlines on one side, and a grassroots ecosystem under existential pressure on the other.

They talk through the “mega gig” (stadium shows, park festivals, corporate-backed cultural events) and also ask what their success is hiding. Taylor Swift-level touring power continues to drive economic growth but artists at every other level are cancelling tours. What is the purpose of growth if the foundations are cracking?

From there, the conversation turns to AI. A now present-day force that is reshaping music. This is the year artificial intelligence stopped being theoretical and started demanding political, legal, and cultural responses.

Stay tuned for Part 2 of the countdown.

The Drowned in Sound podcast is presented in partnership with Qobuz, the pioneering high-quality music streaming and download platform for music enthusiasts and audiophiles. Each week we curate playlists on Qobuz, featuring our favourite records, artists, and the themes we explore on the show.

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Chapters

00:00 - Introduction

01:15 - Story #5 begins: mega gigs vs grassroots

02:10 - What defines a “mega gig” now?

04:11 - £8bn industry headlines vs lived reality

06:26 - Taylor Swift, scale, and monopoly economics

07:18 - Employment figures and the invisible labour of music

08:43 - Grassroots venues as cultural homes

09:32 - Inequality, wealth concentration, and responsibility

13:22 - How the industry decides who gets tipped

16:01 - Why discovery systems feel broken

19:30 - Story #4 begins: artificial intelligence enters music

23:19 - Consent, transparency, and “human-made” music

28:30 - Power, control, and social isolation

35:30 - Outro

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Links & Resources:

• UK Music – This Is Music Report (Industry Growth Context)
• Competition & Markets Authority – Secondary Ticketing Investigations
• BBC – Ticket Scams and Secondary Resale Issues
• Fan-Led Review of Music – UK Parliament
• Music Fans Voice – Fan Campaigning for Fair Ticketing
• Independent Venue Community
• Music Venue Trust
• Youth Music – Rescue the Roots Campaign
• AI-Generated Music Appearing on Artist Profiles 
• Oneohtrix Point Never is searching for soul in the slop (Dazed)
• UK Music on AI Training Data and Copyright