Founder's Journal cover image

How One Author Raised $41M on Kickstarter

Founder's Journal

How Do You Get Organic Traffic From Your Audience?

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"I throw, I throw plungers at them in my backyard. You don't need that big of a Venn diagram to start making money from it," he says. "My view is why wouldn't I have a Kickstarter campaign where I get organic traffic from their audience? And how does that work, by the way?" 'It's very similar to like the product, tongue game or, you know, there's probably other analogies for where you, for hacker news'

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