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Book Lounge - The Lean Startup with Brendan Kumarasamy

Book Insights Podcast

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The Importance of Being Problem Focused

The first advice I would share is be problem focused. Think about the problem that you're solving, not the solution you're creating. Don't try and sell cupcakes to someone who eats salads every day. Focus on people who love you and figure out ways to make them even more like you. The third recommendation that I have is ask a ton of questions.

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