Transitioning Between B2C and B2B in Healthcare

B2B2C is the increasingly prevalent hybrid approach to marketing. It involves selling to businesses, which then market to their own customer base.

Bonni DeWoskin is a fractional CMO specializing in health and age tech. She shares her deep experience of B2B2C and how to do it well.

In this episode, you will learn:

• The definition and importance of B2B2C marketing in health tech
• Strategies for balancing B2B and B2C
• How to view the customer journey holistically
• Tips for leveraging B2B partners as channels to reach end consumers
• Budgeting considerations for B2B2C marketing
• Technology considerations, including HIPAA compliance
• Best practices for creating detailed customer journey maps
• The importance of tailoring messaging for both B2B and B2C audiences

I learned a lot. I think you will, too.

Peace

Adam