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"Niche Down" Is Terrible Advice (For Smart People)
The Koe Cast
The Importance of Understanding Human Nature
Most brands are a building within the community that is social media. I want my brand to be a community in and of itself in the world of social media. And my newsletter, content, products and services are the buildings or the digital real estate. So while other people are building one building and occupying little houses inside of it, I'm building a community with multiple buildings and multiple houses inside of It. Each building being its own audience and its own niche. The art of focus - Alan Watts has called him units of thought, Leo Gura is called him figments of consciousness. Ken Wilbur calls them hole ons,. But I prefer the term units of mind because of the philosophy of
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