How can a company successfully integrate an R&D department that primarily works with academia within a product management model that emphasizes engineering, design, and business?
The discussion emphasizes the role of R&D in product management, questioning its necessity when engineering teams are empowered. R&D can serve as content or market experts but may become disconnected from customer value if not integrated properly. It's important to align R&D efforts with customer needs and business value, especially considering the size of the company and available resources.
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