In this episode, I’m joined by Benjamin Hies, and we break down how he turned his publication, Digital Citizen, into a Substack bestseller (with 100+ paid subscribers) and a thriving online business.
If you want to learn how to attract more paid subscribers - and turn your publication into multiple sources of revenue - you’re going to love this episode.
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Benjamin is part of our private Substack coaching program.
If you want to apply for private Substack coaching so we can personally help you grow and monetize your publication faster, click here: https://form.jotform.com/260063396621051
(Limited spots available.)
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Subscribe to Benjamin's publication here: https://www.clubcitizen.co/
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Here’s exactly what we cover:
- The biggest mistake Benjamin made on Substack: writing for “everyone” instead of one clear reader (02:52)
- The curse of knowledge: why writing basic content often performs best (05:45)
- How Benjamin became a Substack Bestseller in 8 months (12:20)
- The exact content + pricing strategy that pushed him past 100 paid subscribers (13:37)
- Why paid subscriptions are just the starting point of monetization, not the end goal (24:49)
- How Benjamin added a $5,000 consulting offer to his Substack (26:22)
- What new Substack creators who want to build a business on the platform should start doing (28:38)
- Why Benjamin recommends being “impatient with actions, but patient with results” (29:45)
And much, much more…
