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Voter Sentiments and Kamala Harris's Dynamics
This chapter explores changing voter sentiments towards Kamala Harris, particularly among Republican groups influenced by issues such as the Dobbs decision. It discusses her undefined political identity and potential appeal to moderate voters, as well as the strategic challenges her campaign faces against Trump. The chapter also analyzes the role of digital advertising in reaching voters amidst a noisy political landscape and emphasizes the importance of emotional appeal over detailed policy proposals in election campaigns.