5min chapter

The Undefeated Marketing Podcast cover image

How Keith Cunningham Lost 100 Million Dollars and Built it Back

The Undefeated Marketing Podcast

CHAPTER

The Five Pieces of Rebar That Are Critical

When there's friction or a misalignment, then one of the questions we ask is, wait, what's the big problem? Because this is a little problem. The reality is she and I are very aligned on where we're going and the outcomes. We trust each other. She doesn't need me being unkind or spanking her. So be kind to me. Tell me where you, if my breath stinks, offer me a myth. But don't horing me about I have bad breath.

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