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9. Getting Referrals from Your Customers

Practical Prospecting

CHAPTER

Why Sales Reps Shouldn't Be So Nervous?

Sally Kohn: I know me as a sales rep, I'm part of not that 11% that ask for referrals all the time. And one of the thoughts that always came up for me was I was nervous. But there's ways to get around this, right? She says you don't necessarily just have to go into your CRM and then reach out and tell your customers. The more people in their network using it, probably by the time their contract with another tool comes up, be easier for you to just get a deal with them too.

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