#327: How Story Attracts Attention to the Unnoticed Entrepreneur
Business of Story
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What Happens Under Amplification?
Under amplification is when a brand becomes amplified by the uses, then we get what we call evangelists rit and apple's a great example. Tesla's another great example of that. We used this technique to great effect with morgan park in china which went from zero visibility to 250 thousand unique visitors to our web site over five years. But most companies don't have that. Apple does very little actually, if they'ree'f their own marketing. Everyone that has apple is a evangelist.
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