Is Outbound Working the Way It Should Work?

Jessica: Let's destigmatize outbound because marketing is doing it too and by the way we see it done at a horrific level. Some of the lead gen programs that produce zero dollars in the pipeline so they're both expensive but maybe that reframing might help to like align teams, she says. Jessica: I disagree with you that the list is the most important because this has to be as important as what we do when we implement it. And if you hear one thing and shut off the other then no one else hears it either.