Can Threads Take Down Twitter?
Slate Money
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Twitter and Reels: The Future of Ad Revenue
Reels doesn't have ads yet, but if you look at the amount of money that TikTok makes in terms of ad revenue, the opportunity is clearly there and they're just waiting to pull the trigger. I'm pretty sure they're going to leave it a while before they start introducing ads on threads, right? They're going to let it really develop and build because they can afford to. And then, you know, when the time is right, they'll be like, okay, now is the time to inshitify the experience a little bit by adding ads or not.
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