The Importance of Intent Data Platforms

I am not a huge fan of intent based triggers and here's why. When somebody pops for me personally on sales training, they have already gone through that initial thought process. So at that point, if I'm intersecting with that buyer, now I am trying to convince them that there's something that they've missed. That's typically a tough battle for us as sellers to win. But what I often find as many people are looking for, like the trigger or the intent signal that they're ready to buy the thing that you sell.