The Business of Content with Simon Owens cover image

Going deep on the YouTube algorithm

The Business of Content with Simon Owens

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Youtube and AdSense

Since the apocalypse happened, youtube started cracking down on problematic content and trying to try to shield its advertisers from anything that was even remotely controversial. We're seeing a lot more kind of sanitized content because yu tupe ars created this made for kids classification where you basically won't have access to a lot of different metrics and an awful lod of adverts if you are not child friend content. So that's one way in which they are changing. But also, it's kind of, they are kind of by passing this idea of ad sense entirely. And they're going to sponse vidios,. They're going to bran deals, they’re going to Merchandise

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