4min chapter

What Next | Daily News and Analysis cover image

What's Eating the Economy?

What Next | Daily News and Analysis

CHAPTER

The Illusion of Choice and Consolidation in Business

The chapter explores how big conglomerates own seemingly different brands in supermarkets and toothpaste, creating an illusion of choice for consumers. It also discusses how supermarkets use category captains and technology to gain advantages and highlights the challenges consumers face in understanding pricing in sectors like healthcare.

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