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How francesca’s is Optimizing Holiday Marketing and Informing 2023 Strategy

Total Retail Talks

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Do Gift Cards Play a Big Factor in Your Holiday Strategy?

Francesca's gets that bumper week between Christmas and New Year because you have such a business around that New Year's Eve. Do gift cards play a big factor in that? Kind of your last minute push as well? That's a great question. And yes, they do. And they're important and you see them come forward quite a bit in our communications.

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