11min chapter

The Glossy Beauty Podcast cover image

MCoBeauty CMO Meridith Rojas: 'Dupes democratize beauty'

The Glossy Beauty Podcast

CHAPTER

Building Beauty Brands Through Community

This chapter explores the strategy of launching a beauty brand in the U.S. market by focusing on targeted communities rather than broad appeal. It highlights the rise of dupe culture, consumer interest in affordable alternatives, and the importance of genuine connections in today’s attention-driven economy.

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