22. How brands are improving ad performance
Future Proof
The Future Proof Podcast - Performance and Branding
Robin: In general the landscape is getting a bit more fragmented i think meta and google are still quite dominant but we're seeing the landscape become more fragmented. Robin: I'm hearing a lot of talk about retail media which is retailers becoming ad networks and recently Netflix's opening up to ads, so there's lots of to be excited about in terms of connected tv that's quite an exciting area. Now let's sort of turn our heads towards 2023 and beyond so um again back to performance first of all Robin where do you see that the overall performance landscape going going next?
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