2min chapter

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#98 Enzo Ferrari (the making of an automobile empire)

Founders

CHAPTER

Is There an Opportunity for Small People Like Ferrari?

Enzo Ferrari's reputation for organization possibly was matched only by his charm when it came to persuading an interested audience. He, for one, was ready to take up where manufacturers like Fiat and Alpha Romeo had left off. If automobile manufacturers were reducing their investments and participation, the moment could be right. Enzo Ferrari said for a larger role to be played by a scuderia, private and normally small scale racing teams that had already been operating in the 1920s.

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