i'm not going to specifically point out any company in particular, but im it's, it's a business case, right? If there's no competition, and you have no reason to just launch your best eno this year, and you can extend that into a road map that's going to last you three to five years. That'st i just comes down to being a business case. Every one to one and thirty six and pro peal line up outside of a micro center. I leap there for a video card. It's an odds. So people jaas os on the a suppose, lining up outside of a store for a video card tats. But yesso...