After steve jobbs died, the creative heart of the company wound up having the people who were on the outside, the operators, kind of come into the middle. I think it's, i think that's why where we've seen this is value unlocked. But it was not an easy road, nono. It was, everyone thought he was going to fail. They thought they couldn't do anything without se jobs. So, ah, so it was an interesting thing that they have managed to go on. Is there a game changing product a for them coming up? Is any or any of these, the car, the glasses? Do you imagine that there's something coming that's