The Dichotomy of Smart Technology and the Professionalized Software

A lot of this happens first on the phone, especially thinking about say Instagram or that TikTok filter. There's no professionalized version of this in the way that filters have worked in Snapchat for years. So I wonder if we're going to see something similar to that where the really, you know, mass market consumer stuff is just way continues to be way ahead of the professionalized software.