
How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
On Strategy Showcase
00:00
Bailey's: A Pre-Pandemic Perspective
Adult treat brands are really needed by people who just need to create a punctuation in their day or a moment where they can enjoy life and relax a little. In one sense, you hear that we're sort of strategically built quite well for the moment. We were brand with momentum going into the crisis. On the other hand, like a big proportion of our businesses in the entree. So we have a big challenge in the business. But I suppose the best way of describing it is in the at home occasions, Bailey's is performing really well.
Transcript
Play full episode