How I Found the Idea of Alternative Data

In about 2007, I was working with a company called the info pro or tip. They were surveying the largest buyers of information technology products. And they would collectively put together an old fashioned, you know, 10 megabyte PDF file and sell that research back to the actual technology vendors. So it was really used as a voice of the customer type of product and sell that back to the Cisco's and the Microsoft's of the world. The data based on global 2000 voices are saying this is what's really going on with server virtualization.