5min chapter

The Human Risk Podcast cover image

Dr Greg Davies on Behavioural Finance

The Human Risk Podcast

CHAPTER

Sustainable Investing

The idea behind sustainable investing is that by considering what we're investing in, what it does, rather than purely its risk war turn trade office and its fin tal value to your portfolio, you can thereby add value to the world. We've got data now from nearly ten thousand individual investors across four continents. And we ask them about a, you know what is it? Is money just a means to you, r as i as inan end? If you were able to be able to promot environmental good through your investing activities, would you wish to do so? 70 % of the time, the answer is yes to that question. So people have values and preferences thaat are just not included

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