How I Built This with Guy Raz cover image

Advice Line with Jim Koch of Boston Beer Company (August 2024)

How I Built This with Guy Raz

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Navigating Product Placement and Brand Strategy

This chapter explores the challenges of getting products onto store shelves while maintaining customer loyalty. It includes insights on market perception and branding, illustrated by the introduction of Red Bull in the U.S. and concludes with a brief advertisement segment.

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