47: Why is most strategy b*llshit? With Alex smith
untalented
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Navigating Strategic Focus in the Complex World of B2B Services
The chapter delves into the challenges faced by B2B service companies due to the complexity of human capital, contrasting them with product-based businesses like Ferrari. It emphasizes the importance of strategic focus and the difficulty of niching down, advocating for a focus on service delivery over verticals. The discussion also touches on the significance of understanding competitors, testing the quality of business strategies, and being honest about a company's unique value to succeed in the agency world.
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