Branding Challenges in Game of Thrones Gaming

This chapter analyzes the branding and marketing strategies of Zynga's recent Puzzle RPG Game of Thrones Legends, questioning the decision-making processes behind the game's promotional choices. The discussion highlights the complexities of branding within established franchises, comparing current gaming adaptations to past failures. It also explores innovative marketing techniques, such as QR codes, that aim to enhance viewer engagement and game installations while reflecting on the missed opportunities within the Game of Thrones gaming sector.