The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Benefits of Centralizing Ops

At Zapier, we use a ton of third party tools. Centralizing ops gives us ownership and oversight over those tools. Our planning and analytics team really tightly partners with go-to-market leadership. And then we just started doing sales enablement within RevOps. We have that nestled under planning and analytics because those two kind of go hand in hands.

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