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My First Million

Exploring Alternative Meat Movement and Opportunities in Blue Collar Businesses

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The chapter delves into the Silicon Valley alternative meat movement, discussing the growth of lab-grown beef and the challenges for traditional farmers. It also explores entrepreneurial opportunities in improving air quality, reducing carbon footprints, and the rising appeal of blue collar businesses like skilled trades on platforms like TikTok.

Episode 603: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Kevin Van Trump ( https://x.com/KevinVanTrump ) about his journey from rural farm kid, to commodities trader, to creator of a farm newsletter that’s making $20M/year.

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Show Notes:

(0:45) How Sam met Kevin, then got his mind blown

(2:05) Shaan's reaction at his 1st Farmcon experience (Corn futures and options trading)

(4:35) The farmer's theory of the old bear and the young bull

(5:00) How Kevin's newsletter inspired Shaan to start Milk Road

(6:25) Breaking down The Van Trump Report ($18M ARR run by 4 ppl)

(8:05) Rural farm kid gets into trading

(12:28) Farmers operating at the highest level

(13:50) Ag Swag

(16:18) The Van Trump Business Model "People buy value not price"

(19:00) The customer continuum

(20:43) Poker vs chess

(23:57) The decision to do nothing is still a decision

(25:04) Trader v investor

(28:20) How most people should be building wealth

(32:37) Why the wealthy are getting into agriculture

(33:55) The succession plan for farms

(36:00) The economics of professional bull riding

(39:14) The come up of FarmersOnly

(41:15) How to buy a farm

(44:32) Wearables for livestock

(45:18) Blockchaining farms

(47:55) Kevin's take on lab-grown meat

(50:00) Opportunity zones: air, shelter, food, water

(52:35) New trend: trade schools

(54:24) Roll ups for wealth creation

(55:30) How to gain new perspectives (purposefully)

(57:50) Windows vs doors

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Links:

• FARMCON - https://www.farmcon.com/

• The Van Trump Report - https://www.vantrumpreport.com/

• AgSwag - https://agswag.com/

• Bid On Beef - https://www.bidonbeef.com/

• AcreTrader - https://acretrader.com/

• Zoetis - https://www.zoetisus.com/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano