Amazon knows that Netflix is about to lose so much of their market share. They know that even if they keep their 15% Netflix is going to get hacked down to probably 15% in the next year, something up for grabs. Amazon also knows that when Disney comes out with one and Apple, Apple's is going to be fucking massive. And this is when you would have to make your play like you can't wait until all that happens. That's what you want. The boys or what's it called? The boys is not Game of Thrones, but it's cool. But it's really good. I really, really that's a step in the right direction.