3min chapter

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#040 Customer-Driven Products: How Brett Kopf built “Slack for Schools” and launched Omella

Smart Friends

CHAPTER

How to Scale a Customer Acquisition Engine

At our peak in august, there is one point, i think, where we added 425 thousand unique users, of which a large majority of them retained. And so it was ten stadiums of human beings signing up on our star sight. This yanky thing was just wild. Like, the growth was just crazy. We didn't have any time to ye. I mean, i imagine nowis it's a little bit of a luxury to kind of be able to think in that high leverage way instead of just like, whole, like, everything's on fire.

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