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Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024
Behind the Numbers: an EMARKETER Podcast
Revamping Retail: Reimagining the Nike Store Experience
This chapter explores Nike's efforts to improve its retail presence and customer experience amidst challenges. It highlights the importance of re-establishing relationships with wholesalers and innovating in-store formats to attract and engage customers, while drawing comparisons to successful strategies from other brands.
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