The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

467. The Streak End Rule: Revolutionizing Motivation with Polly Kang

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Understanding the Peak-End Rule

This chapter explores the Peak-End Rule and its impact on how people evaluate their experiences, emphasizing the focus on intense and final moments. Using research on colonoscopy experiences, it highlights implications for workplace dynamics and offers strategies for improving employee satisfaction and retention.

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