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The Importance of Authenticity in Branding
Being owned by a gaming company, which is highly regulated, impacted all the decisions you make or sort of the verticals you can go into. We have kind of been growing from a blog to arguably one of the most influential brands, if not the most influential brand on the internet. There are things that would fly in 2016 when we were really small and the world was different that did not fly in 2019. So it's been a learning process for us on multiple fronts.