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Is TikTok the Future?
Daniel Milwani: I think what you'll see is a steady increase of TikTok spend because the brands that are spending and seeing performance are going to continue to invest. But in terms of absolute, it's still a bleep, like it's literally Google, or excuse me, meta,. then Google is is massive, but not even it's still Google is still in order magnitude less than meta. And then below that you have pins and then the Evan Spiegel riding all of his money to the bank with Snapchat where I don't actually know anybody that runs with snap. Daniel Ashcraft: Actually we'll start with you and then we'll end with Ash Craft on Facebook at 4pm