3min chapter

The Martha Stewart Podcast cover image

Kara Swisher on the Giants of Tech and the Future of AI

The Martha Stewart Podcast

CHAPTER

The Importance of Evergreen Content

I think my strength was that I really believed in the future of good evergreen content. An interview with Steve Jobs is an evergreen piece of content that you have to find. Not all of them are going to succeed. There's too many podcasts, but that doesn't mean a bunch of them aren't going to make money. If you have a product that people want to buy, people will buy it. And that's what you have to do. So we've done great financially and as a business, but not everyone's going to. You know, the fan base is fascinating and I get stopped in the street on the way here four times. And like Cara, hey,

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