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Hitmakers: How Brands Influence Culture
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Convenience, Culture, and Brand Evolution
This chapter examines how convenience fuels the popularity of brands like Google and Amazon while exploring the tension between convenience and creativity. It highlights the emergence of niche communities as a new form of mainstream culture and delves into the challenges faced by legacy brands in an evolving market. Additionally, the chapter emphasizes the importance of craftsmanship in mid-sized brands and the role of social media in shaping consumer choices.
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