Cannes Special Part 3: Samsung’s Benjamin Braun on Creativity in Brand Marketing
The TrustMakers
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How to Work With Gen Z in Your Future Generation Lab
Many people think to work with Gen Z is, that's the phrase, work with them. Don't try and guess their feelings of positivity or negativity. We also found in our research that a lot of clients said they're really scared to do anything with them because I feel like they can counsel me or take me down. And so taking the fear out of working with Gen Z seems to be quite a big part of our job.
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