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Mastering the Medium with Andrew McLuhan

No Way Out

CHAPTER

Navigating VUCA: Technology's Impact on Society

This chapter explores the intricate relationships between external environments and the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) through the lens of technological advancements. It discusses how innovations like air conditioning influence cultural practices, alter social interactions, and create both benefits and unintended consequences. Additionally, the conversation delves into historical and contemporary thinkers, emphasizing the importance of understanding media and its role in shaping our cognitive and social landscapes.

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