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Astronomer Makes a Comeback, Massive Data Leak at Tea, AI-Powered Ads Spark Controversy | Anton Troynikov, Rahul Sonwalkar, Nico Christie

TBPN

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Managing Crises: From PR Debacles to Data Breaches

This chapter discusses a recent PR disaster involving an astronomer and how Ryan Reynolds' agency transformed it into a marketing win. It also tackles the fallout from a data breach in a dating app, emphasizing privacy concerns and the company's inadequate response. The conversation highlights the emotional toll on users affected by the breach and the urgent need for better accountability in crisis management.

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