Shopify: Empowering Small Businesses in E-Commerce

This chapter explores the rise of Shopify as a pivotal player in the e-commerce sector, detailing its origins and how it supports small businesses in navigating the competitive landscape. It highlights the shift in consumer purchasing behavior, emphasizing the importance of direct relationships between consumers and independent brands, while discussing strategies for marketing and customer acquisition. The chapter also examines the features of the Shop app, which enhances the visibility of local businesses and reinforces Shopify's commitment to empowering merchants without positioning itself as a direct competitor.