Exploring Startup Journeys and the Impact of Authorship

In this episode, Rob is joined by Rand Fishkin for an honest and transparent conversation about his time at Moz, raising funding, his book Lost and Founder, as well as his current effort, SparkToro. They discuss growth levers and the importance of owning the channel where you build your audience.

The topics we cover

[01:44] Impacts from writing a book

[08:41] Transitioning from Moz but continuing to work there

[15:53] Venture capital vs angel investing

[19:59] Launching SparkToro

[36:08] Raising capital for SparkToro

[44:14] Growth levers that are working today

Links from the show

• Lost & Founder
• Start Small, Stay Small
• Rand Fishkin's Bio
• Sarah Bird
• Startups.com
• Zirtual
• Clarity — On Demand Business Advice
• SparkToro
• Spark Toro Terms
• Conversion Rate Experts
• Rand Fishkin (@randfish) | Twitter

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