3min chapter

Christopher Lochhead Follow Your Different™ cover image

273 A New Way To Think with World’s #1 Management Thinker Roger Martin

Christopher Lochhead Follow Your Different™

CHAPTER

The Most Important Question in Strategy Is Not What Is True, Its What Would Have to Be True

"The most important question in strategy is not what is true, its what would have to be true," he says. "If you ask what istrue, you will learn what is now ... You won't learn much about why What is is." He adds that it's a mistake to conflating reflective and reflective thinking.

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