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549: Mastering product innovation, based on 60 years of design insights – with Scot & Walter Herbst

Product Mastery Now for Product Managers, Leaders, and Innovators

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Innovating Medical Tools

This chapter explores the speakers' journey in product design, sparked by a project for a medical manufacturing company focused on knee replacements. It highlights the challenges and creative solutions in improving surgical tools, ultimately leading to enhanced sales and better outcomes for orthopedic surgeons.

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