Patagonia: Yvon Chouinard (2016)
How I Built This with Guy Raz
Are You Still a Business Man?
"You don't tell our customers to think twice before they buy anything, not just our projuct, but anything," he says. "I study every book i could on japanese management styles and scandinavian businesses." He writes about letting his wife go surfing when the surf comes up. 'Your employees are the most independent i've ever seen ind any company,' a psychologist said.
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